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Become a Zero Hero!

Merseyside and Halton householders are being urged to take up a waste reduction pledge as part of the sixth annual National Zero Waste Week.

Zero Waste Week asks members of the public to become ‘Zero Heroes’ and make a pledge to prevent waste, make better use of resources and save money. 

The theme this year is‘Use it Up!’, concentrating on food waste, with members of the public being asked to change their habits to see if they can ‘slim their bins’ and reduce the amount of waste sent to landfill. 

Suggested pledges include:

  • ‘wising up’ on portion control
  • resisting ‘buy one get one free’ offers
  • using up stored food
  • sharing a zero waste recipe
  • buy loose food items, rather than packaged
  • meal planning
  • ‘ignoring’ best before dates
  • not to shop when hungry; and
  • considering ‘leftovers’ as ‘ingredients’.

If you pledge to take action you will receive daily emails and could also be entered into a prize draw. 

According to Love Food Hate Waste (LFHW) UK households throw away 7.2 million tonnes of food and drink every year, the majority of which could have been eaten. Zero Waste Week supporters are urged to visit the LFHW website as it provides ‘valuable, entertaining, and useful information, from fantastic recipes made from leftovers to proper food storage’. 

Zero Waste Week founder Rachelle Strauss, said: “I chose food waste as the theme for zero waste week for several reasons.

“First, food waste is an economic issue – the average householder throws away £50 per month of food while it costs the food industry an estimated £5 billion per year. Second it’s an environmental issue – there is so much embedded energy in food from water to fertilisers to transportation, storage and packaging that it’s a crime to waste it. Finally, it’s rapidly becoming a moral issue; with one in eight people in the world going to bed hungry, and with future food security at stake we need to value food as a precious resource, not treat it as a disposable commodity. 

“Zero Waste Week gives participants the opportunity to be part of the solution instead of the problem. We can all learn something new, have some fun and do some good.”

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Published 4th September 2013