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Join the Love Food Hate Waste Liquid Greens Machine in Liverpool’s Williamson Square on the 7th August

On Thursday 7th August, the Love Food Hate Waste  ‘Liquid Greens Machine’ will be coming to Liverpool’s Williamson Square, from 8.00am until 2.00pm, serving up healthy fruit and vegetable smoothies prepared by expert chefs from ingredients that  are commonly wasted every day in our homes.

The event, which is the next stop on the Love Food Hate Waste ‘10 Cities’ tour, is in partnership with Tesco and Merseyside Recycling and Waste Authority (MRWA) helping us all to #DoOneThingDifferently.

Supporting the event will be Councillor Tony Concepcion, Deputy Chairperson of Merseyside Recycling and Waste Authority; Carl Beer, Chief Executive of MRWA, and Councillor Steve Munby, Cabinet Member for Neighbourhoods & Waste Services for Liverpool City Council.  They will be visiting the Liquid Greens Machine from 9:30am.

In June, WRAP’s Love Food Hate Waste campaign announced Liverpool City Region as one of just 10 cities across the whole of the UK chosen to focus on fighting food waste in 2014-16, helping the people of Liverpool to ‘do one thing differently’ – changing our kitchen habits and showing it’s possible for us all to make a difference and prevent our food from becoming waste.

Emma Marsh, Head of Love Food Hate Waste said: “We all have our own reasons for why food gets thrown away at home, so there isn’t a one size fits all solution. We want to be able to get people to look at the huge volume of food and drink that’s ending up in the bin and consider the one thing they might do differently to make sure that food gets tasted, not wasted. From storing fresh fruit in the fridge to using the freezer better, to downloading our free App to using the portion calculator – just doing one of these things can help everyone to waste less, save money, and help the environment.

“Retailers and brands also have an important role to play in making it easier for us to avoid throwing food away and I’m delighted that Tesco have committed to working with us over the next two years in Liverpool to make this a reality.

“The Liquid Greens Machine is just one example of a creative way for people to experiment with the good food and drink they buy and try making something delicious and different as well as kicking off our exciting campaign in Liverpool.”

Greg Sage, Community Director at Tesco said: “We are delighted to be WRAP’s retail partner in Liverpool. We’ve been working with WRAP for some time, tackling food waste right across the value chain and are looking forward to working together with local organisations to help customers and colleagues to eat more of the food they buy, wasting less and saving money.”

Councillor Graham Morgan, Chair of Merseyside Recycling and Waste Authority, said: “The Love Food Hate Waste campaign is something we’ve supported enthusiastically for the last six years by promoting its key waste prevention messages to the Merseyside and Halton public. We have placed great importance on this campaign because as well as cutting waste and carbon levels it also saves people money.

“We’re keen to take on the 10 City Challenge to further the Love Food Hate Waste message. We want people to look at the food in their bin, the unused food and drink they’re throwing away, and to think about how they can change that behaviour which will reduce the amount of waste going to landfill and ultimately save us all money.”

The Love Food Hate Waste ’10 cities’ initiative has been created by WRAP following a similar campaign run in partnership with West London Waste Authority which helped the local community reduce their food waste by 15% in just 6 months stopping £14m worth of good food from going to waste!

Come along on the 7th August and pledge with us to #DoOneThingDifferently.



For further information please contact:

Lesley Wilde M: 07920 707000, E:


Editors notes:


About WRAP

  1. WRAP works with businesses, individuals and communities to help them reap the benefits of reducing waste, developing sustainable products and using resources in an efficient way.
  2. Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Scotland, Wales and Northern Ireland.
  3. More information on all of WRAP’s programmes can be found on




  1. Love Food Hate Waste is brought to you by WRAP and its work is underpinned by ground-breaking, evidence-based WRAP research
  2. The most recent food waste figures available are for 2012 – these were published by WRAP in November 2013 and can be found here:
  3. The average person in the UK could save £200 a year by not buying and then throwing away good food and drink. This rises to £470 for the average household and £700 for a family with children.
  4. Throwing away good food and drink is responsible for the equivalent of 17mt of C02.
  5. The campaign aims to help us all recognise the amount of food that we’re throwing out and to demonstrate how by doing just one thing differently, we can dramatically reduce how much money we’re wasting each and every week. For more information please visit


Love Food Hate Waste Community on Facebook

Free Love Food Hate waste App


  1. WRAP is taking the Liquid Greens Machine to 10 cities in total across the UK to raise awareness of the issue, as well as helping people to make small changes but big savings. The ’10 cities’ are: Belfast, Birmingham, Cardiff, Glasgow, Greater Manchester, Leeds, Liverpool City Region, Newcastle, Nottingham and Sheffield with support from the major food retailers across the UK, including Asda, Central England Co-operative Ltd, Morrisons, Sainsbury’s, Tesco, The Co-operative Food and M & S. Launch events will take place between July and September 2014 as part of a wider comprehensive Love Food Hate Waste campaign running in each city until March 2016.