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Merseyside helps lead Europe-wide waste crackdown

A host of Merseyside organisations will next week help spearhead a Europe-wide bid to cut levels of waste across the continent.

The European Week for Waste Reduction (EWWR) will see a total of 21 projects taking place across Merseyside and Halton between 17th to 25th November to encourage local residents and businesses to change their behaviour and ultimately reduce levels of waste across region.

The projects include:

– community swap days
– real nappy events
– art-from-waste display
– household goods re-use promotions
– school education events.
– waste reduction for business promotions
– “Journeys Through Time and Waste” at the Southport Eco Centre

The most outstanding actions from five categories will be nominated for the European Waste Reduction Awards in 2013.

EWWR is being co-ordinated in the region by Merseyside Recycling and Waste Authority (MRWA). Chairperson Councillor Joe DeAsha said: “We’re delighted that the region is going to be well represented in a Europe-wide event. We’ve had some really good ideas submitted and I hope they’re all a great success!”

As part of the Week, MRWA will also be running its own waste reduction projects, including:

– Holding an office “staff waste reduction day”
– Launching a waste prevention communications campaign throughout the region, which includes advertising on refuse collection vehicles and sponsorship of the Radio City Weekend Wake Up show
– Launching a recipe competition for the Love Food Hate Waste campaign
– Re-launching, the online portal for all waste prevention and recycling information in Merseyside and Halton.

Carl Beer, Chief Executive of MRWA, said: “I’m sure everyone who is involved with these activities will have an enjoyable time and will learn something new about waste reduction and prevention. Once completed we’ll put the best activities forward for inclusion in the European Waste Reduction Awards 2013 and the region will hopefully get some recognition on a European level.”


Photo caption – The attached photograph shows Joe DeAsha and Carl Beer.

The European Week for Waste Reduction is now in its fourth year and is supported by the LIFE+ Programme of the European Commission until end 2011. The EWWR aims to organise multiple actions during a single week, across Europe, that will raise awareness about waste prevention. For more information about European Week for Waste Reduction see

Merseyside Recycling and Waste Authority (formerly Merseyside Waste Disposal Authority) is responsible for the disposal of municipal waste on Merseyside. Established in 1986 following the abolition of Merseyside County Council, it is a statutory Authority that works with all the local authorities on Merseyside – Knowsley, Liverpool, Sefton, St Helens and Wirral. MRWA takes a lead in advocating recycling, waste minimisation and safe and effective disposal of waste for Merseyside’s residents.

Waste Prevention is a key delivery objective for RESOURCES Merseyside, the new Joint Recycling and Waste Management Strategy for Merseyside which is now available for download from the MRWA website.

For more information members of the media should contact:

John Lally
PR & Communications Officer
Merseyside Recycling and Waste Authority
Tel. 0151 255 2568