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New campaign encouraging people to buy only what they need

When it comes to food, are we Spoiled Rotten?

New campaign encouraging people to buy only what they need to reduce the 7.1 million tonnes of food wasted every year in UK homes

 

  • One in four people admit they are poor at judging the right amount of food to buy.
  • In the UK, 20% of the food we buy ends up in the bin, according to research by Love Food Hate Waste.

 

In the Liverpool City Region food and drink makes up two-thirds of what goes in our bins. That wasted food costs money – roughly £230 per person annually in the UK – and the amount of C02 it emits is equal to that generated by 1 in 4 of the cars on our roads. But this doesn’t have to be the case.

We shop without checking what we’ve already got at home. We cook too much pasta because it’s difficult to know how much to make. Our busy lives mean we often leave salads to wilt in their bags, end up chucking out half a loaf of stale bread, and find forgotten punnets of gone-off fruit because we overestimate how much we’ll eat. When it comes to food, we’re spoiled rotten.

That is why Love Food Hate Waste have launched the new Spoiled Rotten campaign which is calling on people to take individual action and spot their food waste traps, from over-buying milk “just in case” to buying a bag of apples when the recipe only needs one or two. Some 30% of people say they don’t check their fridge before they go out to the shops, and nearly half of us forget to check the freezer. Furthermore, only 56% of 18–34-year-olds make a shopping list, and research shows that this group wastes more food than most.

If lists aren’t your thing, why not grab your phone and take a picture of the contents of your fridge – a #FridgeShelfie – before you leave the house? It’s a quick and easy way of remembering what’s in there when you get to the shops. Furthermore, a #shelfie doesn’t have to just mean the fridge! Check the cupboards and freezer before you head out, too.

Other top tips to only buy what you need and waste less:

  • One potato, two potato… ask yourself if you need the whole big bag or if it might be better to pick a few loose ones. Smaller packs are also an option – when it comes to loaves of bread, bigger isn’t always better! Research shows that there is a higher rate of food waste per person in single-person households, so if you’re buying for one try a smaller pack.
  • Get freezer friendly. If your fresh fruit is going off before you can eat it all, try buying frozen instead. It lasts longer and can be whizzed up into a delicious smoothie.
  • Takeout tips. If you’ve been tempted by a takeaway, check what’s in your fridge before you order – you might have something to pop in the freezer to keep it from going off.
  • Visit our Instagram account (@LFHW_UK) on Tuesday 11th June to get some top tips from Masterchef quarter-finalist Imran Nathoo. He’ll be taking over our account for the day to showcase some brilliant ways to buy what you need.

 Jenny Carr from Love Food Hate Waste said: “We enjoy an abundance of food everywhere we go, from farmers’ markets and supermarkets to restaurants and cafes. It’s never been easier to enjoy food. The problem is, that means it’s also never been easier to waste it. UK households produce 70% of the country’s overall food waste – 7.1 million tonnes – which is equal to 3.5 meals per person every week!

“It’s easy to be tempted– we’re only human after all! However, if it’s going to end up in the bin, don’t buy it. By buying what you need, you can save your food from the bin – helping your pocket and our planet.”

Councillor Tony Concepcion, Chairperson of Merseyside Recycling and Waste Authority, said: “The Liverpool City Region is committed to reducing food waste, and we’ve been inspired by the activity that Love Food Hate Waste have been doing to raise awareness about the issue. We’d love to see more people taking action – whether they take a shelfie before they shop, just making a shopping list or buying smaller portions to avoid waste. We throw away the equivalent of three-and-a-half meals per person every week in the UK. This is an opportunity for all of us to make a difference.”

ENDS

Notes to editors

The campaign website: www.lovefoodhatewaste.com/spoiledrotten.

About the research

About Love Food Hate Waste (LFHW)

Love Food Hate Waste (LFHW) is a campaign from the not-for-profit organisation WRAP. The campaign aims to raise awareness of the need to reduce the amount of food being thrown away and help citizens take action. It shows that by doing some easy practical everyday things at home we can all waste less food, which will ultimately benefit our purses and the environment too.

 

Don’t just eat it – compleat it! (22 January 2019)

Compleating is simple.

It’s about eating the whole ingredient or food and letting no edible parts go to waste. Getting the best value from the food you buy. Making the most of our food’s nutrients. Saving the hassle of peeling and unlocking a whole load of flavour potential.

Compleating also reduces food waste, so the planet benefits as much as you do.

So, join the revolution, eat well and feel good about your food.

DID YOU KNOW?

One third of the food produced globally goes to waste. This is a problem of epic proportions that impacts us financially, socially and environmentally. In the UK, 10 million tonnes of food is wasted every year, with around 70% of that coming from our homes. This means there is a huge opportunity for us as individuals to make a positive difference and reduce the amount of food we waste at home.

Surprisingly, our everyday preferences are responsible for a huge amount of food waste, as many of us choose to ignore the skins, leaves, stalks and crusts of our favourite foods.

Do your bit.

Don’t just eat it.

Compleat it.

For tips, tricks and recipes go to – www.lovefoodhatewaste.com/compleating

CHILL THE FRIDGE OUT THIS WORLD FOOD DAY AND CURB UK FOOD WASTE

Love Food Hate Waste is urging the nation to Chill the Fridge Out this World Food Day (today) after a survey revealed half of the population don’t know what temperature their fridge should be[1].

The findings were made as part of a food trends poll conducted by its parent charity, WRAP, who quizzed over 3000 people from all four corners of the UK. This supports previous research[2] which revealed the average fridge is running at 7 degrees Celsius, despite Food Standard Agency guidelines of 0-5 degrees.

£15 billion worth of edible food[3] is binned by UK households every year, with incorrect storage being cited as a major cause of its waste. This includes the equivalent of 3 million glasses of milk, enough for 160 million cups of tea, that get poured down the nation’s kitchen sinks every day. In a fridge set at the right temperature, milk – the country’s third most wasted food product- and other chilled foods can last three days longer.

To help the public get their fridges below 5 degrees, Love Food Hate Waste today launched a free to use online tool called chillthefridgeout.com and a social media campaign with a chance to win a Hotpoint fridge freezer. The easy to use tool demonstrates how to achieve optimum chill in 24 of the most popular fridge brands, as temperature controls vary hugely between makes and models.

Helen White, from Love Food Hate Waste said: “We are clearly a nation divided when it comes to fridge temperatures. Our fridges are often too hot for our food to handle, which means that milk and other food items are going off too soon and getting thrown away. We wouldn’t chuck money in the bin, but the average UK family wastes £70 a month by wasting food that could have been eaten. What’s more, if global food waste were a country, it would be the third biggest emitter of greenhouse gases after China and the US. Food waste is a significant contributor to climate change.

She continued: “Love Food Hate Waste has created this tool to unite the nation in the fight against food waste. If we all make small changes then together we can make a big difference. Wouldn’t the world be a better place if we just Chill the Fridge Out?”

Today’s UN World Food Day focuses on achieving Zero Hunger by 2030.  The food that is wasted in UK homes every day is enough to feed 33 million people a decent meal. Or 2.7 million families of four, three meals a day for a whole year! That is more than enough for every family in London.

In addition to using the chillthefridgeout.com tool, Love Food Hate Waste also recommends these top five tips to get your fridge below 5 degrees:

  • Shut the fridge door!

The temperature inside a fridge rises significantly each time the door is opened and could take hours to cool down again. Make sure you shut the door when you get your milk out to make a cuppa.

  • Use a thermometer

Keep a fridge thermometer inside your fridge so you can keep an eye on the temperature. These are available from retailers such as Lakeland, Robert Dyas, Wilko and others.

  • Don’t put hot food straight in the fridge

Cool cooked food at room temperature and place in the fridge within one to two hours.

·         Store food in the right area of the fridge

Some parts of the fridge are less cool than others – for example, the door.  Take a look at our video for advice on where best to store different items.

  • Keep it cool

Use a cool bag to keep chilled food cool on the way home from the shops.

Go to www.chillthefridgeout.com and use #ChillTheFridgeOut on social to find out how to set your fridge below 5 degrees and cut down your food waste.

–Ends—

To arrange spokesperson interview or for more information contact Dominique Lyons:

Landline: 02920 100112 ext. 4112

Email: Dominique.lyons@wrap.org.uk

Mobile: 07713230240

For downloadable gifs and images please see Chill the Fridge Out on the Wrap Resource Library

Www.Chillthefridgeout.com will go live 15 October 2018, 23:00

 

Notes to Editor:

About Love Food Hate Waste (LFHW)

Love Food Hate Waste (LFHW) is a campaign from the not-for-profit organisation WRAP. The campaign aims to raise awareness of the need to reduce food waste and help citizens take action. It shows that by doing some easy practical everyday things at home we can all waste less food, which will ultimately benefit our purses and the environment too.

 

About the Research

  1. ‘Half of the population don’t know what temperature their fridge should be’

This was developed as part of a WRAP conducted food trends survey, size: 3,377.

Thinking about different aspects of using food in the home, please choose one of the two answers shown for the following statement to complete the sentence to the best of your knowledge:

To keep food at its best your fridge should be set to a temperature… A) below 5 degrees  B) between 4 and 7 degrees

Region/nation A% B%
Wales 54 46
N. Ireland 53 47
England 50 50
         South west 53 47
         South east 50 50
         London 50 50
         East midlands 42 58
         West midlands 47 53
         Eastern 45 55
         Yorkshire & Humberside 56 44
         North east 55 45
         North west 53 47

 

  1. SOURCE: ‘Impact of using your fridge and freezer more effectively’ (WRAP, 2013)

‘Milk and other food items can last up to three days longer in a fridge below 5 degrees Celsius’

 

  1. SOURCE: Household food waste: restated data for 2007 – 2015 (WRAP, 2018)
  • Total household food waste in the UK is 7.1 million tonnes
  • 5 million tonnes of this food waste could have been eaten (classed as ‘edible parts’)
  • The total cost of the wasted edible parts is £15 billion a year
  • 290 million litres of milk are wasted every year
  • Associated GHG emissions form total household food waste is 22Mt C02e

 

  1. Meal calculations using: Reporting on the amount of food surplus redistributed (weight and meal equivalents; WRAP guidance)

 

About the Chill the Fridge Out tool

The Chill the Fridge Out tool is the first of its kind and has been developed in conjunction with the following fridge manufacturers:

  • Whirlpool
  • Hotpoint
  • Indesit
  • Electrolux
  • AEG
  • Zanussi
  • Bosch
  • Neff
  • Siemens
  • Hoover Candy Group
  • Sharp

 

About World Food Day

World Food Day is celebrated around the world annually on 16 October to mark the establishment of the UN Food and Agriculture Organisation (FAO). This year’s theme focuses on achieving zero hunger by 2030. FAO recommends reducing food waste to help achieve this goal. See ‘What can I do to help achieve #ZeroHunger?’

 

About Courtauld Commitment 2025 and UN Sustainable Development Goals

This work has been completed to support the Courtauld Commitment 2025 voluntary agreement, the first voluntary agreement to tackle resource efficiency across the entire food chain from primary production on farm to point of consumption. The Courtauld Commitment 2025 has a target of a 20% reduction in food waste in the UK per capita, which includes waste across the entire food chain. Achieving this target will help the UK achieve the UN Sustainable Development Goal 12.3 by 2030 (which applies to consumer and retail food waste) relative to 2007, when the UK began this approach to collective action.

[1] Food Trends Survey (WRAP, 2018). Please see ‘Notes to Editor’ for details.

[2]  Impact of using your fridge and freezer more effectively (WRAP, 2015)

[3] Household food waste: restated data for 2007 – 2015 (WRAP, 2018)

Save money and waste less this Christmas (1 Dec 2016)

Struggling to find gifts for loved ones? It’s never too late – just shop smart!

Local recycling officers are asking people to shop smart this Christmas in a bid to save money and create less waste.

December can be a time when we tend to overindulge, that’s why Merseyside Recycling and Waste Authority have come up with tips to follow so local residents can slim their shopping, cut their clutter and make their money go further.

Councillor Graham Morgan, Chairperson of Merseyside Recycling and Waste Authority (MRWA), said: “At this time of year you can end up with a lot of clutter around the house, too much food and a lot of paper, card and plastic which unnecessarily ends up in landfill. By planning what you buy, using what you already have, making lists and shopping smarter you will save yourself time and money as well as creating less waste.

“Food and clothes are two particular things that people can end up spending too much on, when there are ways of saving money and still getting what you want.”

Our top waste prevention tips:

• Before you go out shopping write a list and stick to it, as you’re less likely to make an impulsive and unnecessary buy which you didn’t need.

• When out shopping remember to take re-usable bags with you.

• Consider buying an experience for someone – concert tickets, a pampering day, or tickets to a tourist attraction.

• 30% of our clothes haven’t been worn in the last year so search the back of wardrobes and drawers to find your party outfit rather than buying a new one.

• Accessorise – bring an old outfit to life by customising it with some new additions.

• Instead of wrapping paper, use gift bags which have got a much longer life and can be used over and over again.

• When it comes to meals try planning in advance when and what you’re going to be cooking, that way you won’t buy too much. Research from Christmas 2015* showed that British shoppers spent £2.3bn on food items in the two weeks to Christmas – an 8.8% increase in food expenditure compared to the same period in 2014.

• Cook once eat twice – by carefully cooking more than you need and freezing the extra portions you can eat them another time.

• Non-frozen leftovers should be wrapped, kept in the fridge and eaten within two days. Use clear takeaway containers to help you see what you have left and maybe add the date on the packet when you put it in the freezer.

• If you’ve got a home composter then remember to add in Christmas leftovers like fruit and veg peelings. Also add unwanted paper and card. And if you haven’t got a composter, then maybe ask for one as a gift!

• Remember to take full advantage of your local Household Waste Recycling Centre. There are 14 throughout Merseyside with most accepting a whole host of items such as cans, cardboard, real Christmas trees, glass jars and bottles, paper, scrap metal, textiles, toys and white goods. All the Centres accept electrical items.

• If there are items like toys, electrical items, bric-a-brac you don’t need after Christmas, you could donate them to the Emmaus Community Reuse Shop at our South Sefton Recycling Centre.

Carl Beer, Chief Executive of MRWA, said: “A huge amount of rubbish is generated at this time of year but alongside that there is a great opportunity to promote a message of saving money, consuming less, creating less waste and recycling as much as we can.”

For more recycling and waste prevention tips and Christmas recipe ideas visit www.recycleformerseysideandhalton.com.

ENDS
Notes to editor:

*http://www.foodbev.com/news/uks-christmas-food-spending-grows-8-8-to-2-3bn/

Merseyside Recycling and Waste Authority is a statutory authority established in 1986, following the abolition of Merseyside County Council, to undertake the household waste disposal functions for local authorities across Merseyside – Knowsley, Liverpool, Sefton, St Helens and Wirral. MRWA takes a lead in advocating recycling, waste minimisation and the safe and effective disposal of household waste for Merseyside’s residents.

The Merseyside and Halton Waste Partnership is made up of MRWA, plus the District Councils of Halton, Knowsley, Liverpool, Sefton, St Helens and Knowsley.
www.merseysidewda.gov.uk
www.twitter.com/merseysiderwa
www.facebook.com/merseysiderwa

Media enquiries:

John Lally
Marketing and Communications Officer
Merseyside Recycling and Waste Authority
Direct Dial: 0151 255 2568
General enquiries: 0151 255 1444
www.merseysidewda.gov.uk
www.twitter.com/merseysiderwa
www.facebook.com/merseysiderwa

Celebrity Chef is Cooking up ways to Prevent Food Waste (11 March 2015)

Top TV chef, Richard Fox will be showing residents in Liverpool what to do with their leftover ingredients and food waste as he cooks up some fantastic recipes.

On the 12th & 13th March Richard will be supporting the Love Food Hate Waste Campaign launched in the city last summer, by sharing her expertise with residents at the free cookery event at Williamson Square organised by Love Food Hate Waste. A further event is taking place from 10am to 4pm at Liverpool Constellations, Baltic Triangle on 22nd March.

He will dish out advice and tips on how to cook great tasting recipes with leftover ingredients, how to make your food last longer and money saving ideas. The cookery demonstrations will take place between 10am and 4pm.

The event is part of the 10 cities campaign which encourages residents in 10 cities of the UK to reduce food waste, which could save the average family up to £700 a year

Richard Fox commented: “This is an exciting event for me to be involved with, it not only saves people lots of money to reduce food waste but they can have a great deal of fun learning how to cook the easy recipes we show them”.

Recipe suggestions can also be found on www.lovefoodhatewaste.com

The event is taking place from 10am to 4pm at Williamson Square L1 1EJ. For further information call: 01295 819 663

-ENDS-

For further information please contact:

 

Sally Hollyhead – Love Food Hate Waste PR – Project manager

M: 07712 853 656
D: 01295 819 663
E: sally.hollyhead@wrap.org.uk
Editors notes:
About WRAP

  • Love Food Hate Waste is brought to you by WRAP. WRAP is a registered Charity No. 1159512 WRAP is also backed by government funding from England, Northern Ireland, Scotland, and Wales.
  • WRAP works with businesses, individuals and communities to help them reap the benefits of reducing waste, developing sustainable products and using resources in an efficient way.
  • More information on all of WRAP’s programmes can be found on www.wrap.org.uk
  • LFHW
  • @WRAP_UK
  • Love Food Hate Waste is brought to you by WRAP and its work is underpinned by ground-breaking, evidence-based WRAP research
  • The most recent food waste figures available are for 2012 – these were published by WRAP in November 2013 and can be found here: http://www.wrap.org.uk/content/household-food-and-drink-waste-uk-2012
  • The average person in the UK could save £200 a year by not buying and then throwing away good food and drink. This rises to £470 for the average household and £700 for a family with children.
  • Throwing away good food and drink is responsible for the equivalent of 17mt of C02.
  • The campaign aims to help us all to realise the importance of developing skills in order to help everyone to save money and reduce food waste. www.lovefoodhatewaste.com
  • @LFHW_UK

Join the Love Food Hate Waste Liquid Greens Machine in Liverpool’s Williamson Square on the 7th August

On Thursday 7th August, the Love Food Hate Waste  ‘Liquid Greens Machine’ will be coming to Liverpool’s Williamson Square, from 8.00am until 2.00pm, serving up healthy fruit and vegetable smoothies prepared by expert chefs from ingredients that  are commonly wasted every day in our homes.

The event, which is the next stop on the Love Food Hate Waste ‘10 Cities’ tour, is in partnership with Tesco and Merseyside Recycling and Waste Authority (MRWA) helping us all to #DoOneThingDifferently.

Supporting the event will be Councillor Tony Concepcion, Deputy Chairperson of Merseyside Recycling and Waste Authority; Carl Beer, Chief Executive of MRWA, and Councillor Steve Munby, Cabinet Member for Neighbourhoods & Waste Services for Liverpool City Council.  They will be visiting the Liquid Greens Machine from 9:30am.

In June, WRAP’s Love Food Hate Waste campaign announced Liverpool City Region as one of just 10 cities across the whole of the UK chosen to focus on fighting food waste in 2014-16, helping the people of Liverpool to ‘do one thing differently’ – changing our kitchen habits and showing it’s possible for us all to make a difference and prevent our food from becoming waste.

Emma Marsh, Head of Love Food Hate Waste said: “We all have our own reasons for why food gets thrown away at home, so there isn’t a one size fits all solution. We want to be able to get people to look at the huge volume of food and drink that’s ending up in the bin and consider the one thing they might do differently to make sure that food gets tasted, not wasted. From storing fresh fruit in the fridge to using the freezer better, to downloading our free App to using the lovefoodhatewaste.com portion calculator – just doing one of these things can help everyone to waste less, save money, and help the environment.

“Retailers and brands also have an important role to play in making it easier for us to avoid throwing food away and I’m delighted that Tesco have committed to working with us over the next two years in Liverpool to make this a reality.

“The Liquid Greens Machine is just one example of a creative way for people to experiment with the good food and drink they buy and try making something delicious and different as well as kicking off our exciting campaign in Liverpool.”

Greg Sage, Community Director at Tesco said: “We are delighted to be WRAP’s retail partner in Liverpool. We’ve been working with WRAP for some time, tackling food waste right across the value chain and are looking forward to working together with local organisations to help customers and colleagues to eat more of the food they buy, wasting less and saving money.”

Councillor Graham Morgan, Chair of Merseyside Recycling and Waste Authority, said: “The Love Food Hate Waste campaign is something we’ve supported enthusiastically for the last six years by promoting its key waste prevention messages to the Merseyside and Halton public. We have placed great importance on this campaign because as well as cutting waste and carbon levels it also saves people money.

“We’re keen to take on the 10 City Challenge to further the Love Food Hate Waste message. We want people to look at the food in their bin, the unused food and drink they’re throwing away, and to think about how they can change that behaviour which will reduce the amount of waste going to landfill and ultimately save us all money.”

The Love Food Hate Waste ’10 cities’ initiative has been created by WRAP following a similar campaign run in partnership with West London Waste Authority which helped the local community reduce their food waste by 15% in just 6 months stopping £14m worth of good food from going to waste!

Come along on the 7th August and pledge with us to #DoOneThingDifferently.

ENDS

 

For further information please contact:

Lesley Wilde M: 07920 707000, E: lesley@wildething.co.uk

 

Editors notes:

 

About WRAP

  1. WRAP works with businesses, individuals and communities to help them reap the benefits of reducing waste, developing sustainable products and using resources in an efficient way.
  2. Established as a not-for-profit company in 2000, WRAP is backed by government funding from England, Scotland, Wales and Northern Ireland.
  3. More information on all of WRAP’s programmes can be found on www.wrap.org.uk

@WRAP_UK

 

LFHW

  1. Love Food Hate Waste is brought to you by WRAP and its work is underpinned by ground-breaking, evidence-based WRAP research
  2. The most recent food waste figures available are for 2012 – these were published by WRAP in November 2013 and can be found here: http://www.wrap.org.uk/content/household-food-and-drink-waste-uk-2012
  3. The average person in the UK could save £200 a year by not buying and then throwing away good food and drink. This rises to £470 for the average household and £700 for a family with children.
  4. Throwing away good food and drink is responsible for the equivalent of 17mt of C02.
  5. The campaign aims to help us all recognise the amount of food that we’re throwing out and to demonstrate how by doing just one thing differently, we can dramatically reduce how much money we’re wasting each and every week. For more information please visit www.lovefoodhatewaste.com

@LFHW_UK

Love Food Hate Waste Community on Facebook

Free Love Food Hate waste App

 

  1. WRAP is taking the Liquid Greens Machine to 10 cities in total across the UK to raise awareness of the issue, as well as helping people to make small changes but big savings. The ’10 cities’ are: Belfast, Birmingham, Cardiff, Glasgow, Greater Manchester, Leeds, Liverpool City Region, Newcastle, Nottingham and Sheffield with support from the major food retailers across the UK, including Asda, Central England Co-operative Ltd, Morrisons, Sainsbury’s, Tesco, The Co-operative Food and M & S. Launch events will take place between July and September 2014 as part of a wider comprehensive Love Food Hate Waste campaign running in each city until March 2016.